Exhibition Marketing Strategy

Pre-Exhibition Marketing Strategy

1.  Invitation Mailers
(2 times in alternate week based on target audience up to 5000 emails)

2.  Invitation Calls for Prospective and Present Customers
(Tele caller 40 calls/working days)

3.  Invitation Messages through WhatsApp and SMS
(Up to 3000 Messages Each)

4.  Social Media Promotions 
(Total 50 Posts – 15 Facebook, 7 Twitter, 28 LinkedIn)

5.   Invitation Messages through WhatsApp and SMS
(Up to 3000 Messages Each)

6.  Special landing page Development on Website 
(Micro-site with information about exhibition)

7.   Development of Invitation Video Messages of CEO
(Invitation video mailer sent in third week of pre-exhibition)

8.  Development of Blog 
(4 Blogs/Articles on 30+ relevant sites)

9.  Inviting Dialler Tone on all the company mobile lines. 
(English, Hindi, Tamil, Telugu, Marathi)

During-Exhibition Marketing Strategy

1.Ice-Breaker Session with Laughter Yoga for the sales staff
(2 hours before the exhibition)

2.Data Collection System 
(CRM on Android/iOS on tablets/smartphones/printable)

3.SMS Messages 
(up to 200 messages each day of exhibition)

4.Social Media Promotions 
(Total 50 Posts – 15 Facebook, 7 Twitter, 28 LinkedIn)

5.Exhibition film up to 3min loop able 
(Animated with photos/videos about products/services offered at the exhibition)

6.Live blog posts during Exhibition
(7 Blogs/Articles on 30+ relevant sites)

7.Video Testimonials and Photos of the Visitors 
(Crew onsite for 2 hours every day)

Post-Exhibition Marketing Strategy

1.Thank you mailers
(Up to 5000 emails)

2.SMS+WhatsApp messages
(Up to 3500 messages each)

3. Social Media Promotions 
(Total 30 posts – 10 Facebook, 5 Twitter, 15 LinkedIn)

4. Blogs/Articles for post Exhibition Promotions.
(7 Blogs/Articles published on 30+ relevant sites)

5. Video mailer with photos during the event
(2nd week after exhibition)

6. Data segregation 
(Geographical, Hierarchy, Profile, Requirement)

7. Appointment Mailers

8. Appointment Calls 
(Tele Caller 40 calls/working day)

9. Video testimonials of during Exhibition visitors As mailers 
(videos up to 1 min)